About Samantha Whiteley
Education & Career
I’ve been working in the decorating industry for over 27 years. I hold a degree in Interior Decorating, and have a Canadian Staging Professionals accreditation. I spent 12 years with Benjamin Moore and 8 years in the Real Estate business.
Favourite room to decorate
I love to create a harmonious theme for my clients in any room, whether it's an intimate bedroom or a stylish powder room, I love them all!
Favourite room in your house
I really enjoy my home as a whole. Whether relaxing in the backyard, or socializing with friends in the sitting room or lounging in the family room, I designed my home to express my personality and complement my lifestyle.
Frank Lloyd Wright. I can really connect to his modern design aesthetics, value his treatment of space, and appreciate his respect for the nature that surrounds us.
Your personal style
I'd describe my style as ‘modern minimalist’. I prefer smooth, clean lines, clutter-free surfaces, paired with modern architecture and light, open spaces. Although an expert in colour, I choose a white/grey/black palette for my surroundings with an unexpected pop of bright colour and sparkle!
Most challenging project
Every day can be exciting and will bring along new challenges. Every client’s project is unique, and will bring new insights and challenges each day.
Go-to, no-fail colour scheme
I absolutely love working with colour! Being able to find the perfect colour palette for my clients' personal spaces makes it a no-fail colour scheme!
Best design advice received or shared
To always surround yourself with the things you love.
Favourite way to relax and wind down
This may surprise you but I've become a proficient indoor skydiver! I love to fly at iFly Toronto’s indoor wind tunnel with friends. I also enjoy monitoring the weather and have recently become involved in the cosmetics industry, having been trained in makeup, hair and lashes!